The Importance of Paying Attention
Pay Attention! Pay Attention!
How many times have we heard this and yet didn’t, or worse yet, because the advice was redundant, or we didn’t feel like hearing it, we blew it off and ignored it?
Sometimes in our rush to setup our shopping cart ~ especially when switching from one system to another, or even just initially setting up a new one, we just use the default settings and decide to go back later and play with it. Sometimes later doesn’t come or it comes 900 products later.
For me it came 900 products later after I took a very serious in depth look at my Google webmaster tools and watched individual page ranks slip downward.
Now I know, from experience and just simple observation that page rank is not directly tied to search engine rank. Page rank is Google’s way of letting you know how well in compliance you are or are not with webmaster / SEO standards. Search engine rank is where you stand in the search engines for any given relevant search phrase or word relating to your site and what you sell.
Customers, or potential customers rather, do not search on or making buying decisions related to one’s page rank. They buy or don’t buy from you dependent on what you sell, your prices, shipping costs, policies and how professional your website looks and how user friendly your website behaves. Other webmasters view you usually through a different set of glasses, and view your page rank accordingly, among other things.
My Google webmaster tools told me I was making a big mistake by using the generic meta tags provided. Waaaaay too much redundancy in those global tags!!! So, I am underway to rectify that by doing away with the global tags and applying relevant individual product tags to every single product. Time consuming? Yes. Time is money? Yes. Wrong move? No. This is time well invested in my business ~ by applying individual meta tags to each item I increase my chance of potential customers finding me, as well as over time raising my page rank.
I also have applied the robots, author and refresh tags to my global templates. What a difference a little tweaking makes!
It makes sense for every online business owner who uses a cookie cutter shopping cart program (and this is NO criticism, we all use them, and they are good and make our lives easier!) to get to know his or her program, look at your Google webmaster tools, learn to understand what they are telling you, and move forward accordingly for the good of your business.
It also makes sense to look at and understand in depth your website stats, as well as your Google analytics stats. You can really do yourself and your business a great justice by taking this time needed to learn ~ analyze ~ and move forward accordingly.
Paying attention to these things is time and money well spent, and can easily result in a noticeable increase in search engine visibility and increased orders.
Have a great day!
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Jewelry Collectibles Design ~ Certified eBay Store Design, conveniently located in Hackensack, Bergen County New Jersey, is owned and operated by Maureen McCullough.
Look to us for affordable and full featured eBay Store Design, SEO, marketing, and lifetime support for your online business. We empower you to be independent and handle things yourself, yet are always there for you should you need assistance!
Happy to be a woman owned business! Visit our eBay store for a full listing of our services.
Visit our other websites ~ Jewelry Collectibles and Wedding Event Planning!
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